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The Valley of Kings in Dun Morogh, not real. |
Mike Morhaime, CEO of Blizzard said in a candid interview with WNN, "We were sitting about the office one day playing Warcraft 3 and generally just shooting the breeze when Chris [Metzen- Vice President of Creative Development] said 'It would be awesome to actually go to one of these places we've made'. We were all like yeah, yeah, at the time. We joked that Frank [Pearce- co founder] would probably get raped by an orc or something. That would be funny.
"Over time however the idea evolved into what I suppose in retrospect is really something like a pyramid scheme, basically selling people dreams and hope. We realized that we could expand the Warcraft world with lots of pretty colours, package it and brand it as the ultimate adventure vacation and see if the old adage 'There's one born every minute' rang true. It was nearly as much a social experiment as anything, but it got out of hand. People didn't realize that the only thing we were selling was a vacation from reality. The project took on a life of it's own and we just couldn't stop people sending us money.
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The picturesque city of Darnassus, you can't actually go here. |
At this point Mr Morhaime burst into tears and curled up in the foetal position, sobbing gently and asked for me to get his mommy.
Millions of people across the globe had bought into the fairy dust promises of Blizzard Entertainment, and something of a global ennui has begun to set in amongst the overweight and adventurous shut-ins who had prepared themselves for a trip to Azeroth.
In a double whammy for the global adventurous those same cartographers who brought to light the non-existence of Azeroth had more unfortunate news to add:
"Whilst searching for the mythical land of Azeroth we inadvertently discovered that a fairy kingdom of empty promises and broken dreams, with two factions engaged in a tense stalemate does exist in the small country of Northern Ireland. We have named it 'Black Atrophia' which we believe to be a translation of the local word 'Ballymena'."
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Early concept art for Black Atrophia. |
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Quest map of Black Atrophia. |
To my surprise however Black Atrophia is already attracting colourful bands of intrepid adventurers keen to make their mark on the world or perhaps simply hoping to avoid the pain and loss suffered from the admission that Azeroth was nothing more than a global fraud.
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Adventurers questing in Black Atrophia. |
"I'm glad someone finally came along and discovered us, hi. I always had this inkling in the back of my head that I really existed but I was never quite sure, you know, it was like 'I think therefore I am, I think' you know. And me mate Suds was like 'Shape oh you trying to be philo.. philo... thing'. But hi, I'm glad I can tell people I'm real now."
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I am a stranger in a strange land. |
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Venturing the mean streets of Ballymena. |